.NEARLY ONE BILLION individuals are casting their enact India's general political election. It is the greatest democratic physical exercise in past history-- and also could possibly likewise be actually the absolute most expensive. Spending is expected to connect with 1.35 trn rupees ($ 16bn), according to the Facility for Media Research Studies (CMS), an Indian non-profit. That would be greater than double the amount devoted in the previous election in 2019 and also even surpass the cash splashed in The United States's presidential election in 2020. Why perform Indian political gatherings devote such substantial amounts?